enjoi x Vans Collaboration - Illustration

Waffle Panda for Vans Shoes

This project was a collaboration with Vans shoes and enjoi Skateboards. The direction here was to try and make enjoi’s panda bear character into a waffle and build out a breakfast scene as if at an old diner. Spilled syrup was used (not really) to spell out “enjoi” for a touch of personality. Vans is known for its waffle pattern on the bottom of their shoes and so we chose this direction as it related back to the shoe brand. Creative Direction by Chris Bywater.

Services rendered: Illustration, Typography