Cadence - Illustration

HAMM’S BEER COLLABORATION - I

This project was for a collaboration between Cadence Collection and Hamm’s Beer LLC. We designed a line of apparel and accessories around the iconic Hamm’s Beer branding and Bear character. The main graphic was an illustration of the bear on a bike, serving some cold Hamm’s beers. The background included the 3 trees from Hamm’s branding and a trail leading from the mountains. The secondary graphic was a lockup of the bears head coupled with Hamm’s logotype, used as a front print for the apparel. Cadence was founded in 2003 and defined a new category in cycling by being the first lifestyle apparel company in the market. Art Direction by Mike Pargas

Services rendered: Illustration, Typography