Cadence - Illustration

HAMM’S BEER COLLABORATION - II

This project was the second collaboration between Cadence Collection and Hamm’s Beer LLC. We designed a line of apparel and accessories for the Holiday season. The direction here was similar to the first collaboration, put the bear on a bike, but have him riding through snow pulling a crate of beers. We wanted the illustration to convey a sense of urgency or desire, as the bear character bikes through snow for a case of cold ones. The secondary graphic, for the front of the garments, display snow capped logotypes. Art Direction by Mike Pargas

Services rendered: Illustration, Typography